Natuzzi Italia: The Harmony Chain [Lecture]
Presentation open to the public, reception open to ADC members
Seating is limited. Reserve your free tickets HERE.
Speaker: Pasquale Junior Natuzzi
Rapport International Furniture, the 2016-17 Presenting Sponsor of the Palm Springs Art Museum Architecture and Design Center, with locations on El Paseo in Palm Desert and on La Brea in Los Angeles, will host an informative presentation Natuzzi Italia: The Harmony Chain at Palm Springs Art Museum on November 16, 2017, which is open to the public.
Rapport International Furniture, celebrating 70 Years in Business, is the Exclusive Distributor of Natuzzi Italia, a global industry leader at the forefront of exquisite contemporary furniture for the past 58 years. Rapport has invited to the Palm Springs Art Museum for the first time Pasquale Junior Natuzzi, Chief Marketing & Communications Officer of Natuzzi Italia from Puglia, Italy.
Besides offering some insight into his view about the plans for Natuzzi’s future developments, Pasquale Junior Natuzzi, will present the Natuzzi Italia DNA and the brand’s evolution over the years, the so-called “Triple Revolution” that transformed a manufacturer company into a “manutailer”, an industrial brand into a lifestyle brand. He will focus specifically on how the company approaches design through the Harmony Chain, discussing the creative process, the key role the Natuzzi Design & Style Centre plays in every new Natuzzi Italia Collection, and how the company continues to create spaces in line with emerging lifestyles. He will discuss how Natuzzi Italia combines design, function, materials, and colors to create spaces in harmony, where furniture and accessories complement one another in a perfectly balanced and elegant way. Everything Natuzzi Italia creates is an expression of high-quality living and made with respect for the company’s traditional values.
Mr. Natuzzi will fly straight from Puglia, Italy, the southern-Italy region where the Natuzzi Italia headquarter is still located since 1957. Puglia, indeed, is the cornerstone of the company’s identity and the inspiring muse of every collection. The constant search for harmony begins here to pervade the whole Harmony Chain. The knowledge and the skills of the best Italian craftsmen, the direct control of 92% of the production chain, the constant work of a team of designers, architects and colorists, they all share the same clear mission: to achieve harmony and thus create a series of strong values in which the consumer can identify and recognize himself.